
At this point I hoped I could talk at length & in depth about the progress of the Trek Store of Santa Rosa. I would talk to you about which colors I had chosen for the building, and where I was putting the tech center. The fact is that I am in the same place I was in 6 months ago. The fact is that things just move super slowly here. The fact is that there are just no acceptable retail locations here. There is no new construction, no real city planning, no parking & no money to invest into new projects. This has left deep impressions on my patience.
For lack of a better word, “faith” has replaced optimism.
It’s not that just the Commercial real estate market is abysmal here; the Residential situation is arguable worse. Trying to find a reasonable sized dwelling for at or below what my mortgage was in Madison is near impossible. I have been told that, because the College just went into session, this was the WORST time to be looking for affordable living. I have spent about $600 in hotel fees just looking for a place to live. Everyday, up at 7, on the fixie and about town checking up on Craig’s List postings and looking for newly posted For Rent signs.
In California’s defense, I am not the easiest fellow to please when it comes to a) living quarters and b) business real estate. I refuse to live in an apartment “complex” & will not accept wall to wall carpeting as a “perk”. I will not accept that Californians are “use to” having to pay for parking and walk a block to get anywhere.
So agreed, a lot of my troubles are self inflected. It’s not that I am some glutton for punishment or that I like taking antacids. I just like what I like and have for the first time in my professional life, the opportunity to do things as much my way as I ever have.
Some say that I cannot make decisions. I say that not making a decision is indeed a decision to be made.
I will beat California. I will not let it win.
-gg
For lack of a better word, “faith” has replaced optimism.
It’s not that just the Commercial real estate market is abysmal here; the Residential situation is arguable worse. Trying to find a reasonable sized dwelling for at or below what my mortgage was in Madison is near impossible. I have been told that, because the College just went into session, this was the WORST time to be looking for affordable living. I have spent about $600 in hotel fees just looking for a place to live. Everyday, up at 7, on the fixie and about town checking up on Craig’s List postings and looking for newly posted For Rent signs.
In California’s defense, I am not the easiest fellow to please when it comes to a) living quarters and b) business real estate. I refuse to live in an apartment “complex” & will not accept wall to wall carpeting as a “perk”. I will not accept that Californians are “use to” having to pay for parking and walk a block to get anywhere.
So agreed, a lot of my troubles are self inflected. It’s not that I am some glutton for punishment or that I like taking antacids. I just like what I like and have for the first time in my professional life, the opportunity to do things as much my way as I ever have.
Some say that I cannot make decisions. I say that not making a decision is indeed a decision to be made.
I will beat California. I will not let it win.
-gg














